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PROTECT & SURVIVE's avatar

It's not that much of a big deal - Xerox did similar and then we would 'Xerox' rather than 'copy' it - so with Hoover also, we don't 'vacuum' a room, we 'Hoover' it. It's just classic marketing. I was with Xerox in the 1970s and began to understand the formula. I applied it in my own business and made out like a bandit in the 1980s - just like taking candy from a baby. One just needs to understand the psychology - it's no secret.

Now we have the same thing - Covidians are the Xerox of the past: https://austrianpeter.substack.com/p/the-covidian-cult-is-global-453

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SoCalGal's avatar

Interesting. Doesn’t KFC have a super secret recipe too?

I like Pepsi better anyway.

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